Subscriptions

Review subscription movement, trials, renewals, and cancellations.

What It Is

Subscriptions helps you review subscription movement, trials, renewals, cancellations, and related reports.

Good Workflows

• Check active paid subscriptions and trial movement.
• Watch cancellations after releases, pricing changes, or onboarding changes.
• Review existing subscription price schedules carefully before replacing them, especially when several future changes are already queued.
• Compare subscription trends with revenue and App Analytics.

Practical Tips

• Retention problems often show up here before they show up in revenue totals.
• Use trends, not single-day movement, before making big decisions.