Offer Codes

Create and organize promo codes with a clear purpose.

Let People Try a Paid Product

Offer Codes helps you create offers for subscriptions or in-app purchases, then generate codes people can redeem. That can be handy for a launch promotion, a press review, or giving a particular group access to a paid feature.

There are two parts to the job: defining what someone gets, and creating the codes they'll use to claim it. Keeping those separate makes it easier to check that you're giving away the right thing.

Create the Offer

Choose New Offer Code, give the offer an internal name, and select the product it applies to.

The settings depend on the product. For a subscription, you'll choose the offer type, price, duration, and eligible customers. Other in-app purchases have their own price and eligibility options. Look through the available choices for the selected product rather than assuming every offer works like a free trial.

Choose the countries and regions where the offer should be available. A useful internal name includes the audience or campaign, so you can tell a press offer apart from a customer promotion later.

Generate the Codes

Open the offer to create its codes:

• One-time codes give you individual codes to distribute separately. They're useful when each recipient needs their own redemption link.
• Custom codes let you use a shared code with a redemption limit, which can work well for a campaign you're promoting to a group.

Check the expiration date and redemption settings before creating a batch. You can then copy codes or redemption links, or export a batch as a CSV file.

Give People Enough Context

Send a short explanation of what the code unlocks and where to redeem it. If the offer has limits or a subscription continues at a different price afterward, spell out the terms when you share it.

Keep a note of which batch belongs to which promotion. That makes follow-up much easier than squinting at a list of anonymous codes and trying to remember who got them.