Competitors

Track apps in your space so your pricing, keywords, and positioning stay honest.

Learn From the Apps Around Yours

Competitors brings together public information about apps your customers might be looking at alongside yours. You can compare how they present themselves, what they charge, what people say about them, and the searches where they appear.

It's most useful when you have a question to answer: is your pricing unusual, does everyone promise the same benefit, or do users keep asking for something your app already does?

Add a Focused Set

Choose Add Competitor to search for apps, or use suggestions to find possible matches. Suggested competitors use information about your app to find candidates; you still get to decide which ones belong in your list.

Check the platform and country. An app's market can look pretty different on iPhone, iPad, and Mac, and search results vary by storefront.

You don't need dozens of apps to begin. Start with a handful that a potential customer would realistically compare with yours, then add others when they help answer a specific question.

Let the Data Fill In

Kickstart gathers information such as store metadata, screenshots, reviews, and keyword evidence. Some of that work can take a while, especially when reviews are being fetched across markets. A section that hasn't loaded yet isn't evidence that a competitor has no reviews or no search presence.

Refresh when you want updated information, and check any status or availability messages before jumping to conclusions.

Choose What to Compare

• Comparison Table puts the main facts side by side.
• Pricing Analysis compares download prices and available purchase information.
• Keyword Analysis finds possible keyword targets from public evidence.
• Search Rankings compares observed positions for relevant searches.
• Privacy Analysis compares the privacy labels Apple makes available.
• Screenshots lets you study the message and visual sequence.
• Reviews helps you find recurring praise, problems, and unmet needs.

Turn Research Into a Decision

If several competitors hide a feature your users love, that might be your chance to put it in your first screenshot. If people keep complaining about complicated setup, check whether your own onboarding explains things better.

Jot down the useful observation in Journal or turn it into a task. The point is to make a better decision about your app, not collect a giant folder of things other apps are doing.