Keyword Analysis

Inspect competitor keyword and positioning clues.

What It Is

Keyword Analysis looks for keyword and positioning clues in competitor titles, subtitles, and screenshot text.

Good Workflows

• Use it when rewriting metadata or planning Apple Ads tests.
• Look for repeated terms across successful competitors.
• Turn useful terms into metadata experiments, ad tests, or positioning notes.
• Select promising terms and start tracking them from Keyword Analysis when you want to watch ranking movement over time.
• Add tags to competitor keywords when you want to group themes such as onboarding, AI, productivity, price, or audience.
• Filter by tags when you need to focus on one positioning angle instead of rereading the whole keyword set.

Practical Tips

• Don't stuff every term into your app page.
• Pick words your audience would actually search for.
• Use competitor language as research, then write like yourself.