App Analytics

Inspect App Store funnel, engagement, territory, source, and crash reports.

What It Is

App Analytics shows App Store funnel, engagement, territory, source, device, and crash reports.

Good Workflows

• Enable Apple's analytics report and wait for data preparation when needed.
• Review impressions, product page views, downloads, sessions, engagement, and crashes.
• Compare sources and territories to understand where traction is coming from.
• Use version crash data after releases.

Practical Tips

• If impressions are weak, work on discovery.
• If page views are fine but downloads are weak, work on conversion.
• If downloads are fine but revenue is weak, work on onboarding, pricing, or retention.