App Store Keyword Optimizer
Enter your app name, subtitle, and keyword field to spot short metadata, wasted characters, duplicates, stop words, and terms repeated across fields. Everything runs in your browser, completely privately to you.
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Runs entirely in your browser. Your metadata is not sent anywhere.
Frequently asked questions
What does Kickstart add beyond this?
Kickstart finds the keywords worth winning, not just the characters you're wasting. It checks every localization straight from App Store Connect, uncovers competitor keyword gaps, tracks rankings over time, and shows whether each change actually worked.
How long can the App Store keyword field be?
You get 100 characters, set per localization in App Store Connect. Separate keywords with commas and no spaces; spaces after commas waste characters you could spend on another keyword.
Should I repeat my app name or title words in the keyword field?
Usually no: Apple already indexes your app name, title, and subtitle, so repeating those words wastes often characters without improving anything. There is one exception, which is when you want specific important keywords in custom product pages – those only work with keywords!
Do I need both singular and plural versions of a keyword?
Usually not – Apple's search matches close variants, so including both "task" and "tasks" typically wastes characters better spent on a different term.
Related features and guides
Audit your whole listing, not just the keywords.
Kickstart for Mac scores your entire live listing – title, subtitle, keywords, and description – and tracks your rankings so you know each fix actually worked.
