App Store Price Parity Calculator
Enter your US price and see a suggested price for dozens of countries, scaled by real purchasing-power data. When you're ready, Kickstart can apply it all in seconds.
| Country | Parity factor | Suggested price (USD) | vs US price |
|---|
Suggested prices are guidance in US dollars – App Store prices snap to Apple's price tiers in each territory's local currency. Factors are relative to the United States (1.00).
The same price feels very different around the world.
A $9.99 app might be an impulse buy in San Francisco and a luxury in São Paulo. Companies like Netflix and Spotify reprice for every market because it works: fair local prices convert dramatically better than exchange-rate conversions. Your app can do the same – App Store Connect supports per-territory pricing, and this calculator shows you where to start.
Frequently asked questions
How do I set all these prices?
Setting every territory by hand can take hours. Kickstart compares all your current prices with your chosen parity index, selects the nearest App Store tier in every country, and publishes them after you review the changes. Hours of repetitive work become a few clicks.
What is price parity for apps?
Pricing your app so it feels equally affordable in every market. $9.99 is a casual purchase in the US but a serious expense in many countries – parity pricing adjusts your local prices so purchasing power, not exchange rates, sets the real cost.
Where does the data come from?
Three public reference indices: The Economist's Big Mac index, Netflix subscription prices by country, and Spotify Premium prices by country – each normalized so the United States equals 1.00. The blended option averages whichever indices cover a country. Sources and update dates are shown beside the results.
Does the App Store let me set different prices per country?
Yes. App Store Connect lets you choose a separate local price for every territory, so you can use parity instead of accepting a single worldwide conversion.
Should I follow these numbers exactly?
You should treat them as a starting point, not gospel. Parity is one input alongside your positioning, category norms, and support costs – but it's a far better starting point than charging everyone the US price.
Related features and guides
Kickstart prices every market – then publishes it.
The Mac app compares your live App Store prices against parity, suggests real price tiers per territory in local currency, and publishes your changes back to App Store Connect.
