Product Hunt

Prepare your launch pitch, assets, and first comment before launch day.

Prepare Your Launch Copy Ahead of Time

Product Hunt helps you draft the text for your launch listing while you still have time to think about it properly. It keeps the app name, tagline, description, and first comment together with your project.

This is all preparation inside Kickstart. You'll take the finished text to Product Hunt to set up and schedule the launch there.

Explain the Idea Quickly

Start with the name and tagline. The tagline should help someone understand the main use of the app without needing a demo. The character count shows how much room you have left.

Use the description to add the detail that doesn't fit in the tagline: who it's for, what it helps them do, and what makes the approach useful.

For example, "Plan your week around your energy" is a clearer starting point than "The future of productivity." You can then explain the features that support that idea in the description.

Write the First Comment

The first comment is a chance to speak as the person who made the app. Explain why you built it, what you'd like people to try, and what kind of feedback would be helpful.

You don't need to repeat the description in a friendlier font. Add context that makes it easier for someone to strike up a conversation with you.

Generate, Edit, and Keep the Good Parts

You can write the fields yourself or generate drafts using Basic Information. Work on each field separately so you can keep a tagline you like while polishing the description or comment.

Your draft stays with the project. Before copying it, double-check that every feature claim is accurate and the text matches the version people will actually try.

Use Copy All to take the copy to Product Hunt. Have the website, store link, and screenshots ready too, so launch day can be spent responding to people rather than scrambling around for assets.