Apple Ads

Inspect Apple Ads performance and find the campaign work worth doing.

Understand Where Your Ad Budget Goes

Apple Ads brings your campaign results into Kickstart so you can see what you're spending, which searches lead to installs, and where to look next. It's useful whether you're checking a small experiment or trying to figure out why an established campaign has become more expensive.

Start with a question, such as "Which keywords are spending money without bringing installs?" That gives you a reason to explore the numbers instead of staring at a dashboard and hoping it explains itself.

Connect the Right Account

Add your Apple Ads credentials in Settings and choose the ad account you want to use. Link the project to its App Store Connect app too, so the results can be tied to the right app.

Check the reporting period before comparing figures. A quiet few days and a full launch week aren't equivalent, even if both appear in the same table.

Follow the Numbers

The overview summarizes spend, impressions, taps, and installs, alongside costs and conversion rates. The funnel helps you see where people drop off: are they seeing the ad without tapping it, or tapping without installing?

The campaign, ad group, and keyword detail lets you follow a broad result down to the searches behind it. Compare spend with installs and acquisition cost. A cheap tap isn't automatically a useful tap.

For example, a keyword can attract lots of curiosity while bringing in very few people who want your app. Check whether the search intent and your product page actually match before assuming that throwing a higher bid at it will help.

Turn Findings Into Work

Performance insights highlight strengths, weaknesses, opportunities, and changes worth investigating. Where What To Do Next is available, use it to capture useful follow-up work rather than trying to keep the whole investigation in your head.

Related store work might include a clearer subtitle, a more relevant custom product page, or a better localization.

Treat small samples carefully. One install can make a tiny campaign look dramatically better overnight. Use the report to choose what to look at, then make a change you can explain and review later.