Apple Ads

Inspect Apple Ads performance and find the campaign work worth doing.

What It Is

Apple Ads loads your Apple Ads campaigns, reports, ad groups, keywords, snapshots, and connected signals from revenue, App Analytics, custom product pages, and localizations.

Setup

• Add Apple Ads API credentials in Settings.
• Link the project to an App Store Connect app.
• Choose a date range before comparing performance.

Good Workflows

• Compare installs, spend, trends, and previous-window performance across campaigns.
• Select a campaign, then an ad group, to inspect keyword inventory and performance coverage.
• Use the Keyword Workspace to filter active, paused, exact, broad, or performance-backed keywords.
• Sort keywords by installs, spend, bid, or name to find obvious bid and targeting cleanup.
• Use What To Do Next to save opportunities, add tasks, add journal notes, mark work resolved, or dismiss weak signals.
• Check Connected Signals to see whether paid traffic lines up with revenue, App Analytics, custom product pages, and localizations.
• Use the MCP tools when you want an assistant to inspect Apple Ads performance, report campaign trends, or turn opportunities into follow-up work.

Best Use

Use small campaigns to learn which keywords convert. When Kickstart points at a localization or custom product page gap, fix the landing page before scaling spend.

Practical Tips

• Pause obvious waste before chasing new ideas.
• Promote keywords that already convert well.
• Use custom product pages when an ad group speaks to a specific audience or feature.
• Don't judge a keyword only by taps. Check whether it helps downloads or revenue.