Custom Product Pages

Plan targeted App Store pages for campaigns, audiences, and feature stories.

What It Is

Custom Product Pages let you create App Store pages for specific audiences, features, or campaigns.

Good Workflows

• Create a page for one audience or campaign goal.
• Choose screenshots and copy that match the traffic source.
• Use the page with Apple Ads, launch links, newsletters, or partner campaigns.
• Review performance later so the page teaches you something.

Practical Tips

• Don't make a custom page unless the message changes.
• Name pages by purpose, not vague campaign labels.
• Keep the first screenshot aligned with the ad or link that sent people there.