Optimization

Review your App Store page and find practical ways to improve conversion.

Make Your Listing Easier to Understand

Store Listing combines editing your App Store text with suggestions for improving it. You can see the current wording, check the space you've used, and work through possible changes without juggling a separate checklist next to App Store Connect.

This is useful before a release, but also when your app has changed and the listing hasn't caught up. Someone finding your app today should be able to figure out what it does from the name, subtitle, and opening description.

Choose What You're Editing

If your app has more than one platform, version, or language, select the one you want first. The name and subtitle belong to shared app information, while fields such as keywords and the description are tied to the version you're editing.

Start with the name and subtitle, then work through keywords, promotional text, the description, and What's New where available. Character counters help you fit the field, but fitting isn't the only goal. Read the result as someone who's never used your app.

Use the Suggestions

The optimization score and individual suggestions give you places to start looking. Open a suggestion to read why it matters, then decide whether it fits your app. You don't need to rewrite everything just to nudge a score.

If a change needs more thought, right-click the suggestion and choose Add to My Tasks. For keyword research, use Keyword Explorer to compare alternatives before bringing a draft back here.

A good first change is replacing a vague subtitle with the main thing your app helps someone do. "Plan meals for busy weeks" tells people more than "Your ultimate food companion."

Save Deliberately

For a connected app, Save to App Store Connect sends your changes to Apple. Discard Changes returns to the existing text. Sending metadata doesn't, by itself, release a new app version.

If your project isn't linked to App Store Connect yet, you can get the listing ready in Kickstart while you're still building the app. Come back after launch and use App Analytics alongside reviews to judge whether the message is landing.