Localizations

Manage translated App Store metadata and focus on markets that matter.

Keep Every Language Up to Date

Localizations brings your App Store text together by language. It's useful when you're adding a new market, but also when an English release description has changed and the other listings are quietly drifting out of date.

This edits the store listing. It doesn't translate the interface inside your app, so make sure the languages and claims on the store accurately describe what customers will get.

Find a Listing

Start with Insights for a quick look at possible gaps, then search by language, locale code, or app name to find a particular localization. Refresh if you've recently made changes directly in App Store Connect.

Open a language to edit its name, subtitle, description, keywords, What's New, and promotional text. Support, marketing, and privacy URLs are included too, so you can send people to the right pages for their language.

Make the Translation Work

Character counts help you see whether the text fits, and validation catches fields that can't be sent as they are. But a translation can fit the limit and still sound clunky. Read it as a complete listing and check product names, tone, and the words people would actually search for.

Copy from English gives you source text to work from. It isn't a finished translation, so review and translate the copied fields before saving them.

The context menu also lets you copy individual names or keyword fields when you want to reuse or compare them elsewhere.

Pick a Useful Next Language

When revenue data is available, Kickstart can suggest localizations connected to countries bringing in revenue. That's a handy starting point if you're not sure where to spend your translation budget.

You could begin with one market where people already buy the app, improve that store page, and watch what happens. You don't have to translate into every language in one go.

Send Your Changes

Use Update App Store Connect when the copy is ready. If you leave with unsaved edits, Kickstart gives you a choice to save or discard them.

After an update, go back to the other languages and check whether the same change applies. Keeping existing localizations accurate is usually more useful than adding another one and forgetting about it.