Keyword Trends

Explore weekly App Store search trends by category and country.

Spot Changes in What People Search For

Keyword Trends shows weekly App Store search trends by country and category. It's a good place to spot subjects getting attention, check whether interest is seasonal, and find ideas you might otherwise miss.

It doesn't tell you where your app ranks for those searches. For that, add a useful term to Keyword Tracker.

Choose a Market

Select the country and category you want to explore, or use All Categories for a broader view. Filter the list when you have something specific in mind.

Start with a country you actually want to reach. A phrase gaining attention in one market may use different wording, or have a different meaning, elsewhere.

Compare Short and Long Trends

The 12-week view helps you see recent movement. The 52-week view gives you more context, so you can tell whether a sudden spike might be part of a pattern.

For example, a planning app might notice interest in study-related searches rising before a new school term. That could be a good reason to show off an existing study-planning feature or put together a relevant campaign.

A rising line is a research lead, not a promise that the phrase belongs in your listing. Check what people appear to want and whether your app delivers it.

Follow Up on an Idea

With Kickstart Pro, control-click a keyword to add it to Keyword Tracker or open related-word research in Keyword Explorer.

Use those tools to compare the idea with your existing terms and make sense of the search results. If it looks promising, record the intended change and come back once you've had time to see how it plays out.

You don't need to chase every trend. The useful ones give you a timely way to explain something your app already does well.