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Free Tools

Free App Store Optimization Tools

Whether you're optimizing App Store keywords, checking app icon and screenshot sizes, making it easier for users to leave reviews, or building the perfect press kit, these free web tools are here to help – and they all run 100% privately in your browser.

Free

App Store Keyword Optimizer

Check your App Store name, subtitle, and keyword field for short metadata, wasted characters, duplicates, stop words, and repeated terms.
Free

App Store Price Parity Calculator

Enter a US price and see suggested prices for dozens of countries, based on real purchasing-power data.
Free

App Store Screenshot Sizes

Every current App Store screenshot and preview size for iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro.
Free

App Store Character Counter

Live character counts and limits for your app name, subtitle, keywords, promotional text, and description.
Free

App Store Review Link Generator

Ratings and reviews can influence your App Store search ranking. Generate a direct write-a-review link for iPhone, iPad, and Mac.
Free

App Icon Sizes

Every icon size you need for iOS, macOS, watchOS, tvOS, and visionOS, in one reference.
Free

App Press Kit Template

A free press kit template for app developers: every section journalists expect, ready to fill in.
Want The Full Versions?

These tools are the free samples.

Kickstart for Mac does all of this with your real App Store data: live keyword rankings, listing audits against your actual metadata, price parity with publishing back to App Store Connect, and much more.

Download on the App Store