In-App Events

Draft App Store events for launches, updates, seasonal pushes, and big moments.

What It Is

In-App Events are App Store-visible moments for launches, major updates, seasonal content, challenges, and time-sensitive pushes.

Good Workflows

• Draft events around real moments users can understand quickly.
• Keep the title specific and the timing honest.
• Use the event goal to guide the image, short description, and deep link.
• Review events before submission so the story matches what users will see in the app.

Practical Tips

• Use events sparingly. A weak event can make a good app look noisy.
• Write for someone scrolling fast.
• Make sure the app experience is ready before promoting the event.