Keywords

Pro

Keep an eye on the keywords that matter after metadata or campaign changes.

What It Is

The Keywords activity keeps saved App Store keywords visible so you can watch ranking movement over time.

Track keywords after metadata, screenshot, pricing, or campaign changes.
Add all your current App Store Connect keywords at once when you want a sensible starting set.
Bulk import keyword ideas by pasting a comma-separated list.
Filter by platform when you track the same idea across iPhone, iPad, and Mac search.
Use tags to group keywords, then choose whether a filtered keyword must match any selected tag or all selected tags.
Use the 30-day trend sparkline to spot keywords that are moving up, sliding down, or stuck.
Double-click a keyword row, or use Show Details, to see the full current App Store search results for that term.
Right-click a tracked keyword to start tracking the same term in another region or on another platform.
Refresh rankings when you need a new snapshot.
Use movement as context for App Analytics, not as the whole story.

Track keywords tied to real user intent.
Track the same keyword in a second region when localization, pricing, or campaign work might change the result.
Use platform filters before making conclusions, because the same keyword can behave differently on different App Stores.
Remove keywords that no longer match your positioning.