Find a Community
Find places where your audience might already spend time.
Find People Who Care About the Problem
Find a Community searches Reddit communities related to a topic. It's a way to find people already discussing the problem your app solves, learn how they talk about it, and work out where you might contribute.
A community isn't just somewhere to leave a store link. Reading the conversations can be valuable even if you never post about your app.
Start With a Subject
Enter a term connected to your audience's problem or activity. If your app is linked to App Store Connect, Kickstart can also suggest starting terms from its listing.
For a gardening app, you might try gardening, houseplants, or vegetable growing. Searching only for "apps" would miss a lot of the people you actually want to understand.
It's worth trying a few related subjects, because the same product can help different groups in different ways.
Read the Results
Results include matching communities, descriptions, and an idea of their size. Use the description to judge relevance before assuming that the biggest group must be the best choice.
A smaller group discussing exactly the problem you solve can be more useful than a huge one with only a loose connection.
Open a result to visit the community itself. Look through recent posts, recurring questions, and the rules about participation or mentioning your own work.
Join the Conversation
Spend some time getting a feel for what people need. If you can answer a question or explain an approach, do that without turning every reply into a sales pitch.
When mentioning your app makes sense, be clear that it's yours and explain why it fits the conversation. Pasting the same promotional message into every community is unlikely to help anyone.
Keep useful observations in Journal. The phrases people use and the problems that keep coming up can improve your product, screenshots, and store description, even before you've picked up a single download from the community.