Glossary
App Store terms, in plain English.
Clear definitions for the App Store terms you'll meet while shipping and marketing your app, with practical pointers to help you put each one to work.
- Accessibility nutrition labels
- Acquisition source
- App analytics
- App description
- App icon
- App marketing website
- App name
- App preview
- App Store competitor analysis
- App Store Connect API
- App Store metadata
- App Store screenshots
- App Store Small Business Program
- App subtitle
- App units
- ARPU (Average Revenue Per User)
- ASO (App Store Optimization)
- Beta feedback
- Broad match (Apple Ads)
- Build in public
- Churn rate
- Conversion rate (App Store)
- Cost per acquisition (CPA)
- Cost per tap (CPT)
- Crash-free rate
- Custom product page
- Editorial nomination
- Exact match (Apple Ads)
- Impressions
- In-app event
- Introductory offer
- Keyword difficulty
- Keyword field
- Keyword ranking
- Localization
- MRR (Monthly Recurring Revenue)
- Negative keyword
- Offer code
- Phased release
- Pre-order (App Store)
- Press email pitch
- Press kit
- Price parity
- Proceeds
- Product page optimization
- Product page views
- Promotional offer
- Promotional text
- Redownloads
- Release checklist
- Retention rate
- Review response
- Review sentiment
- Sales reports (App Store)
- Search Match
- Search popularity
- Subscription group
- Tap-through rate (TTR)
- TestFlight
- Van Westendorp Price Sensitivity
- What to Test
- Win-back offer
Beyond Definitions
Kickstart puts these terms to work.
Every concept in this glossary is a living feature in Kickstart for Mac – free to download from the Mac App Store.
