Free App Press Kit Template for Developers
Every section a journalist expects – one-liner, fact sheet, story, assets, quotes – in a Markdown file you can fill in over coffee. Written to match the advice in our guide to press kits journalists actually open.
What's inside
| Section | Why it's there |
|---|---|
| The one-liner | The sentence a journalist can reuse verbatim – most coverage starts as your pitch, lightly edited. |
| Fact sheet | Price, platforms, minimum OS, release date, links, and contact – the details every article needs and every email thread loses. |
| About the app | The problem, the person who has it, and what your app does about it. Specifics, not adjectives. |
| Key features | Five bullets maximum, each one screenshot-able. |
| The story | Why you built it – journalists write about people, not feature lists. |
| Assets | Icon, screenshots, logo, and video at full resolution. Never make a journalist ask. |
| Coverage and quotes | Social proof with sources – or deleted entirely if you're launching fresh. |
Frequently asked questions
Can Kickstart build my press kit?
Kickstart turns your existing project data into a complete press kit in seconds: a styled PDF, fact-sheet image, QR code, and ready-to-send asset zip. It can even build the website that hosts it.
What should an app press kit include?
A one-sentence pitch, a fact sheet, a short description, key features, the story behind the app, a developer bio, full-resolution assets, and any existing coverage. The template covers all of it, with hints in each section.
Where should I host my press kit?
Put it on a dedicated page on your app's website and offer full-resolution assets as a downloadable zip. Journalists can skim the story quickly and grab everything without emailing you.
Related features and guides
Turn all your app's details into a complete press kit.
Kickstart generates your complete press kit from data you've already entered – PDF, fact sheet, QR code, and asset zip – free on the Mac App Store.
