Analytics
Use sales, subscriptions, and App Analytics to pick the next useful move.
Work Out What Needs Attention
Analytics pulls together the numbers that help you understand how your app is doing. You can look at discovery, downloads, usage, revenue, and subscriptions, then pick a change worth making.
You don't have to make sense of every chart at once. Start with a question: are people finding the app, are they downloading it, and are they getting enough value to keep using or paying for it?
Get the Data Connected
Link the project to your App Store Connect app in Basic Information, and add API credentials in Settings.
Sales and subscription reporting also needs your vendor number. App Analytics has its own report setup and may need time for Apple to prepare the data. Check the notices on each screen if something is missing; an unavailable report isn't the same as a result of zero.
Choose the Right View
- Revenue Details shows earnings over time and breakdowns such as territory and product type.
- Subscriptions separates the current subscriber picture from events such as starts, renewals, and cancellations.
- App Analytics follows discovery, downloads, usage, and available crash metrics.
- Big Picture brings several apps together for a portfolio view.
- Verified Monthly Revenue makes a shareable card from a revenue summary.
- Purchasing Power Parity compares product prices across markets.
- Move One Number helps turn a metric you'd like to improve into a practical plan.
Read the Numbers Together
If few people see your store page, dig into discovery through keywords, campaigns, and external links. If people visit but don't download, look at the page's promise, screenshots, pricing, and reviews.
If downloads go up without a similar change in revenue, the next question may be about onboarding or the paid offer. If crashes rise after a release, investigate those before jumping to conclusions about why people aren't sticking around.
Use matching date ranges, note incomplete data, and write down big changes in Journal. That way you have some context when a chart moves.
A useful review ends with one action and a reason for it. You can always come back to the other charts later.