App Store
Tune your listing, product pages, events, offers, and store readiness.
Turn Interest Into Downloads
The App Store area gathers up the tools for presenting and promoting your app on the store. Some help you improve the main listing; others give a particular audience a better route into the app.
You don't need to work through every tool in order. Start with whatever you're trying to improve. If people find the app but don't download it, look at the listing. If a campaign promotes one specific feature, a custom product page may be a better next step.
Connect Your Project
Link your app in Basic Information, then add your App Store Connect API credentials in Settings. Most of these tools need both so Kickstart knows which app to work with and has permission to access it.
When a screen offers a platform, version, or language choice, check those before editing. It's all too easy to polish the right words in the wrong version.
Choose the Right Tool
- Store Listing: Edit your text, review optimization suggestions, and prepare stronger metadata.
- Custom Product Pages: Give an audience a page with screenshots and promotional text that match what brought them there.
- In-App Events: Present a time-limited event inside your app, with its own artwork, schedule, and deep link.
- Editorial Nominations: Tell Apple's editors about an upcoming launch or update you'd like them to consider.
- Offer Codes: Create offers and redemption codes for a particular product and audience.
- Accessibility: Manage the declarations that describe which accessibility features your app supports.
- Localizations: Keep store copy accurate and useful across languages.
- Apple Ads: Understand advertising results and spot work worth following up.
Start With One Clear Improvement
For example, if you're promoting your app's meal-planning feature, check that the destination page actually talks about meal planning. A relevant screenshot and opening line can be more useful than yet another general claim about being organized.
Use Tasks to keep track of changes you want to make. Saving a draft, sending changes to App Store Connect, and submitting something for review are all different steps; each feature's guide explains where those fit.