App Store

Tune your listing, product pages, events, offers, and store readiness.

What It Is

The App Store area is the hub for the parts of your store presence that affect discovery, conversion, and launch readiness: optimization, product pages, events, nominations, offer codes, Apple Ads, accessibility, and localization.

Good Workflows

• Open Optimization to review listing quality, metadata, and keyword opportunities.
• Create Custom Product Pages for specific audiences, campaigns, or features.
• Use In-App Events to plan visible App Store moments around launches, seasonal pushes, content, or updates.
• Prepare Editorial Nominations when a launch, major update, or story is worth pitching to Apple.
• Generate Offer Codes for subscription promos, testers, press, friends, or launch campaigns.
• Use Apple Ads when paid discovery needs cleanup or a sharper landing page.
• Check Accessibility and Localizations before sending more traffic to the page.

Setup

Link the project to an App Store Connect app in Basic Information, then add App Store Connect credentials in Settings. After that, refresh each screen and work through the areas with missing data or obvious gaps first.

Practical Tips

• Fix conversion problems before buying more traffic.
• Use product pages when the audience or promise changes. Don't send every campaign to the same generic page.
• Use events for real moments: launches, major updates, content drops, or timely promotions.
• Keep nomination copy specific. Apple needs to understand what changed, who it helps, and why now.
• Review accessibility and localization as store-readiness work, not as paperwork at the end.