Editorial Nominations

Prepare focused nomination pitches for Apple editorial consideration.

Tell Apple What's Worth a Look

Editorial Nominations helps you tell Apple's editors about an upcoming app launch, major update, or other release you think deserves attention. It's a way to explain the story behind the work and give the team enough to go on.

Submitting a nomination doesn't guarantee a feature. Your job here is to make the interesting part easy to see, without expecting someone to piece it together from a pile of release notes.

Start With the Story

Create a nomination with an internal name and the type of release you're planning. In the description, explain what's new, who benefits, and why this is a good moment to look at the app.

For example, "We've rebuilt our drawing tools so children can use them independently" says a lot more than "Our biggest update ever." Add the details that back up the claim, such as the workflow you improved or the people you designed it for.

The writing tips provide guidance from Apple's editorial team. Enhance can help flesh out a rough draft, but read the result carefully and keep it specific to what you've actually built.

Add the Practical Details

Set the relevant dates, device families, and target markets. Include details about pre-orders, an initial launch in selected markets, or related in-app events where they apply.

Supporting links can make the pitch much easier to judge. A short demo, a useful press page, or access to a build can explain things that would take several paragraphs of text. Use the additional notes for context that doesn't belong in the main story.

Save and Submit

Save a draft while you're still pulling the information together, then use Submit for Review when it's complete. Check that dates and supporting links still make sense before you send it.

You don't need a nomination for every small release. Pick work with a clear story, explain it in plain language, and give the editors something concrete to explore.