Editorial Nominations

Prepare focused nomination pitches for Apple editorial consideration.

What It Is

Editorial Nominations help you prepare focused pitches for Apple when your app has a launch, update, story, or feature worth highlighting.

Good Workflows

• Start with what is genuinely new or noteworthy.
• Use Enhance when you have rough notes and want Kickstart to turn them into a clearer editorial pitch.
• Explain who the app helps and why the moment matters now.
• Keep supporting details concrete: dates, platforms, markets, accessibility, and visuals.
• Save nomination drafts so you can reuse strong phrasing later.

Practical Tips

• Don't pitch every release. Pick releases with a clear story.
• Frame the nomination around the editorial angle Apple is likely to understand: what changed, who benefits, why it matters, and why now.
• Use plain language, not launch hype.
• Make it easy for someone else to understand the editorial angle.