Move One Number

Pick one metric to improve and choose a concrete first move.

Choose a Number and a Next Step

Move One Number helps when you can see room for improvement but aren't sure what to do about it. Instead of handing you yet another dashboard to stare at, it starts with a metric and suggests practical work that might help.

You choose the area to focus on. The suggestions give you a starting point, and you decide what makes sense for your app.

Pick the Stage That Needs Attention

The starting screen groups metrics around acquisition, activation, retention, referral, and revenue. In plain English, those cover finding people, helping them get started, keeping them engaged, encouraging recommendations, and making money.

Read the explanation beside each metric before choosing it. If plenty of people download the app but few reach its useful feature, bringing in more traffic may not be the first thing to fix.

Use App Analytics, Revenue Details, or Subscriptions to get a feel for the current picture when that data is available.

Follow the Suggested Plan

Open a metric to see its goal and the available context from your data. Start Here gives you a first move, followed by supporting steps.

Where a suggestion has a matching Kickstart tool, its button opens that activity. You can jump from thinking about a clearer product page, for example, to working on the listing itself.

You don't have to do every step at once. Choose a change small enough to finish and specific enough to explain.

Decide How You'll Judge It

Read How to Measure It before starting. Note the current result, the change you plan to make, and when it would be useful to check in on it.

Keep that record in Journal and put any follow-up work in Tasks. If you change five unrelated things in one go, it'll be harder to figure out what helped.

The tool can't promise that a suggestion will move the number. It gives you a reasoned experiment to try, with a clearer way to learn from the result.