What are App Store in-app events?

In-app events are time-limited happenings inside your app, such as launches, live events, challenges, new seasons, or other special content. Apple promotes them with event cards on your product page and in search results, so they can really stand out.

They're heavily used by games but often ignored by everyone else, which is exactly why they're interesting: the card is extra store visibility at zero cost, and the competition for attention is thin outside gaming. Events are configured per territory with their own schedules and localizations.

Kickstart helps you draft and manage in-app events by territory, schedule, localization, goal, artwork, and deep link before submission.