What is an App Store acquisition source?

An acquisition source records where someone encountered the route that led to a download. App Analytics separates sources such as App Store search, App Store browse, app referrers, web referrers, and custom campaign links.

Compare sources by conversion, retention, engagement, and revenue to find the channels that bring valuable customers rather than temporary traffic, because the best source is the one that keeps working after the install.

Kickstart breaks App Analytics down by source and territory, then places those channels beside conversion, engagement, revenue, and marketing work.