What is a subscription introductory offer?

An introductory offer gives an eligible new subscriber a free trial, pay-as-you-go discount, or pay-up-front discount for a limited period. Unless canceled, the subscription continues at its standard price afterward.

The offer should remove uncertainty long enough for the customer to experience some real value in your app. Track starts, conversion to standard price, and later retention together, because a generous trial that attracts the wrong audience can produce an impressive top line and a weak overall business.

Kickstart reports trials, conversions, renewals, and cancellations from App Store subscription data, so an introductory offer can be judged beyond its signup spike.