What is search popularity in Apple Ads?

Search popularity is Apple Ads' relative indicator of how often a keyword is searched on the App Store. It is displayed from 1 to 5, with 5 representing the most popular terms, rather than as an estimated monthly search count.

Popularity is demand, not opportunity. A crowded five may be useless to a small app, while a precise three can bring buyers who convert. Read it beside relevance, difficulty, ranking, tap-through rate, and acquisition cost before deciding what deserves attention.

Kickstart brings Apple's search-popularity signal into keyword and Apple Ads analysis, where it can be weighed against difficulty, rank, relevance, and campaign performance.