What is a phased release?

Phased release rolls your app update out gradually to users who have automatic updates enabled: a small percentage on day one, but growing over seven days to include everyone. Users who visit your product page can always update immediately.

Its purpose is damage control: if you accidentally shipped a bug, you can pause the rollout while only a fraction of your users have the build. The trade-off is slower feedback after release, which is worth remembering if you're watching analytics.

Kickstart lets you build phased-release checks into reusable release checklists, so the rollout decision is made before the final submission rush.