What is App Store localization?

App Store localization means providing listing metadata for a specific language or market: name, subtitle, keywords, description, promotional text, screenshots, and other customer-facing details where supported.

Translation is only the beginning: search vocabulary, cultural expectations, screenshot claims, and even the right price vary by market. So, start where you already have downloads or unusually strong conversion, then improve the complete page rather than translating one isolated field.

Kickstart gathers every localization into one workspace, flags missing and stale fields, tracks character counts, and helps prioritize markets using actual performance.