What makes a good app press pitch?

A press email pitch is a short, specific case for why your app, launch, or update matters to one recipient's audience now. It should make the story clear before asking anyone to open a link or attachment.

Personalize the reason for contacting them, lead with the strongest angle, provide proof and timing, and link to a complete press kit. The goal isn't to summarize every feature, but instead just to make the next step easy for someone who has a crowded inbox.

Kickstart drafts concise press and creator outreach from your project information, then brings in press-kit links and offer codes so the ask is ready to personalize.