What does build in public mean?

Building in public means sharing selected parts of the work while an app is being created and grown: progress, decisions, experiments, setbacks, numbers, and lessons. Done well, it creates trust and gives future customers a reason to care before launch day.

Useful posts are specific and connected to real work – a screenshot with a clear lesson beats a vague promise that something exciting is coming. Make sure to keep private what should stay private, and choose a rhythm you can sustain without turning your app into a content prop.

Kickstart turns project context and journal decisions into concrete social post drafts you can edit, save, and reuse around a launch.