Glossary Press kit

What is an app press kit?

An app press kit is the package a journalist, reviewer, creator, or directory needs to understand and cover your app. It normally includes a short pitch, fact sheet, descriptions, developer story, icon, screenshots, links, pricing, availability, and contact details.

The purpose is speed: give people accurate copy and high-quality assets they can use without another email exchange, keep everything current, and make the most important download or contact action impossible to miss.

Kickstart turns existing project data into a styled PDF, fact-sheet image, QR code, and ready-to-send asset zip, and can even build the website that hosts them.

In Practice

Where this matters in Kickstart