What is an App Store promotional offer?

A promotional offer is a temporary free or discounted subscription period for existing or previously subscribed customers. It can support retention, an upgrade, or a carefully targeted attempt to bring someone back.

Unlike a broad sale, the useful part is eligibility. Match the offer to a clear behavior, measure whether recipients remain after standard pricing returns, and avoid training loyal subscribers to wait for discounts they would never have needed.

Kickstart brings subscription movement and offer-code workflows together, so discounts can be planned for a specific audience and measured after standard pricing returns.