What is an App Store subscription group?

A subscription group is a set of related auto-renewable subscription products, such as monthly and annual access or basic and premium levels. A customer can hold one active subscription within a group at a time.

The levels and durations you choose determine upgrades, downgrades, and crossgrades. Most apps should keep variations of one service in a single group, making the customer's choices clear and preventing accidental duplicate subscriptions.

Kickstart shows subscription products and groups beside price schedules, competitor pricing, trials, renewals, and cancellations, so structural changes have context.