What is an App Store app preview?

An app preview is a short video demonstration placed on the App Store product page. Apple allows up to three per supported device size and language, and previews appear before screenshots on the platforms that support them.

A good preview proves your app or game's experience quickly: begin with the strongest moment, show real interactions, and assume many people will watch without sound. It is not a brand trailer – it should be evidence that the app does what the surrounding copy promises.

Kickstart includes a full video editor with device frames, narration, automatic subtitles, animation, and App Store canvas presets, taking a preview video from hook to export in one project.