What is an App Store win-back offer?

A win-back offer targets eligible people whose subscription has lapsed, giving them a free or discounted route back. Depending on your configuration, Apple can surface it in the app, subscription settings, the App Store, or through a direct redemption link.

The price is only half the pitch. Give people a reason to return by pairing the offer with a meaningful improvement, new content, or a solved complaint, then compare reactivation and retained revenue with the cost of the discount.

Kickstart surfaces lapsed subscription movement and the review themes explaining why people leave, giving a win-back offer a real reason and audience.