What are product page views?

A product page view is counted when someone opens your full App Store listing – as opposed to seeing your icon in a search result or chart. It's the middle of the store funnel: impression → page view → download.

The ratio on each side tells a different story. Many impressions but few page views means your search result isn't earning the tap, so look at your icon, title, subtitle, and the first screenshots. On the other hand, many page views but few downloads means the full page isn't closing, so look at your screenshots, description, ratings, or price.

Kickstart charts product page views beside impressions and downloads, making it clear whether the weak point is earning the tap or closing the download.