What is an app release checklist?

An app release checklist is the repeatable list of work that must be correct before a version ships. It covers things such as product behavior, crashes, accessibility, metadata, screenshots, pricing, TestFlight feedback, release notes, support readiness, and launch communication.

Templates prevent your memory from being the whole release system. Start from a shared baseline, add version-specific risks, assign clear owners if they exist, and record anything deliberately deferred. A good checklist should make the final day boring, which is exactly what a reliable launch needs.

Kickstart provides reusable checklist templates for different release types, then keeps every version-specific check visible until the build is ready to ship.