What is an App Store app name?

Your app name is the localized name shown on its App Store product page and after installation. Apple allows up to 30 characters, and those characters are indexed for search, so the name carries more discovery weight than almost any other line in the listing.

A strong name stays memorable while explaining enough to earn taps from users. Use the brand first, then spend any remaining room on one natural phrase that tells people what the app is for. A wall of keywords may fit the limit, but it won't feel trustworthy.

Kickstart audits every localized app name for length, keyword use, overlap, and readability, then prioritizes the fixes that matter most.