What is a custom product page?

A custom product page is an alternate version of your App Store product page with its own screenshots, promotional text, and preview videos – and its own URL too. Apple allows up to 70 per app, and each can be the landing destination for an ad, a campaign link, or even a search result.

They exist to solve a matching problem, which is that one generic page can't speak to every audience. A journaling app might show habit-tracking screenshots to one audience and mood-tracking to another, each page converting its own visitors better than a compromise page converts anyone.

Kickstart creates and manages custom product pages, keeps each page tied to its audience or campaign, and connects the work back to Apple Ads and analytics.