What is App Store metadata?

App Store metadata is the collection of text and structured information that describes your app to Apple and to customers. It includes the name, subtitle, keyword field, description, promotional text, categories, localizations, and version-specific notes.

Some metadata affects search, some affects conversion, and some exists for review or compliance with Apple's rules. Treating it as one system prevents the common mistake of polishing screenshots while leaving searchable fields empty, duplicated, or out of date.

Kickstart brings live App Store metadata into one workspace, scores the listing, and lets you manage localizations without hopping between App Store Connect screens.