What is MRR for app developers?

MRR is short for monthly recurring revenue, and it's the predictable revenue your active subscriptions generate per month, with annual plans divided by twelve. It's the most common metric of a subscription app, because it's one number that says whether the business is growing.

For a portfolio, MRR composition matters as much as the total, because knowing which apps your recurring revenue depends on changes where you spend your time. MRR mainly revolves around new subscribers, churned subscribers, and plan changes, so any MRR change can be explained if your data is solid.

Kickstart calculates subscription movement and verified monthly revenue from App Store reports, so recurring growth is based on Apple's actual data rather than a spreadsheet estimate.