Glossary App marketing website

What should an app marketing website contain?

An app marketing website gives your product a home outside the App Store. It should state the promise quickly, show the product, explain the strongest outcomes, answer objections, provide trust signals, and make the download action clear.

The site also carries jobs the store page cannot: searchable guides, support, privacy information, press kit assets, campaign landing pages, and links you control. Keep it focused enough to publish early, then improve it from the questions and traffic real customers bring.

Kickstart builds a complete marketing site from editable sections, including screenshots, reviews, privacy, press kit, blog, and download pages, then exports it or publishes it to GitHub Pages.

In Practice

Where this matters in Kickstart