What is App Store promotional text?

Promotional text is a 170-character message that appears above your description on the App Store. Its main feature is that you can change it at any moment without submitting a new build or passing app review, making it the only piece of your listing you can update on a whim.

That makes it the right home for time-sensitive messages: a launch discount, seasonal features, an award, or a heads-up about what's coming. It isn't indexed for search, so spend it on conversion rather than keywords.

Kickstart brings promotional text for every localization into one workspace, so you can spot missing or stale copy and update it alongside the rest of your metadata.