What are App Store offer codes?

Offer codes are redeemable codes that grant discounted or free periods of an auto-renewable subscription – or discounts on in-app purchases. They come in two forms: custom codes (one memorable word, redeemable many times, ideal for a podcast or community) and one-time-use codes (generated in batches, each valid once, ideal for press lists and giveaways).

Treated well, offer codes are a marketing channel rather than a coupon: launch promotions, reviewer outreach with a code attached, and win-back emails to lapsed subscribers all convert better when redemption is one step.

Kickstart generates and organizes App Store offer codes for launches, reviewers, communities, and win-back campaigns without bouncing through App Store Connect.