What are App Store screenshots?

App Store screenshots are the image sequence on your product page. Apple accepts between one and ten for each supported device class and localization, giving you a short visual sales page rather than a technical gallery.

The opening images do most of the work, and most users will only see those. So, lead with outcomes a customer wants, keep captions readable at search-result size, and make each frame advance one clear story. Competitor screenshots are useful research because repeated claims reveal what the category has trained buyers to expect.

Kickstart gathers competitor screenshot sets side by side, so you can compare their claims, layouts, and device frames without jumping between App Store pages.