What is cost per acquisition in Apple Ads?

Cost per acquisition is total Apple Ads spend divided by the installs your ads produced – what one new user costs you through paid search.

CPA only becomes meaningful next to value: a $3 CPA is wonderful for a subscription app whose subscribers are worth $30, but ruinous for a $0.99 paid app. The keywords worth scaling up are the ones where CPA sits comfortably below what an acquired user actually pays you.

Kickstart connects Apple Ads spend and installs to show CPA throughout the campaign hierarchy, then puts it beside revenue and conversion signals before you scale.