What is App Store Connect App Analytics?

App Analytics is Apple's first-party view of how people discover, download, use, and pay for your app. It connects the App Store funnel with engagement, retention, monetization, subscriptions, and quality signals such as crashes.

The important thing is trying to link each change to the metric it should affect. New screenshots should be judged against conversion, a localization against territory performance, onboarding against retention, and a release against crashes – looking at every chart without a question just creates noise rather than any sort of meaningful insight.

Kickstart loads Apple's funnel, engagement, territory, source, device, and crash reports into readable views, then helps you choose one focused metric to improve next.