How to make an app press kit journalists actually open
- One page, zero excuses: put the kit at yourapp.com/press on your own domain – not Google Drive, not Dropbox, and not an email attachment – so a writer can cover your app without emailing you a single question.
- Seven boring facts: lead with a fact sheet of app name, one-sentence pitch, price in real numbers (not “freemium”), platforms, release date, developer, and store link – missing or vague pricing is the single most common gap.
- Raw screenshots, not adverts: publications can’t run framed App Store shots as editorial images, so provide 6–12 full-resolution PNGs with realistic demo data, your 1024×1024 icon, and a single zip of everything.
- Three sizes of copy: a quotable one-sentence pitch, a single paragraph, and a fuller write-up, plus feature bullets written as standalone sentences because they often get lifted straight into articles.
- Prove you’re real: a two-sentence bio, links to your best coverage (skip the section entirely if you have none), and a real name and email at top and bottom – never a contact form.
- Two to four weeks early: have the kit live and linked in a pitch before release rather than on launch day, and never move the URL – journalists bookmark it, and a 404 costs you the follow-up article too.