# [App Name] Press Kit

> Delete the hints in blockquotes as you fill each section in.

## The one-liner

> One sentence: what the app does, for whom, and why it's different.
> Example: "Focus Flow brings calm, structured focus sessions to people who ship."

[Your one-liner here.]

## Fact sheet

- **App name:** [Name exactly as it appears on the App Store]
- **Developer:** [Your name / company]
- **Price:** [Free / $X.XX / Free with Pro subscription at $X.XX]
- **Platforms:** [iPhone, iPad, Mac, …]
- **Minimum OS:** [e.g. iOS 18 / macOS 15]
- **Release date:** [Date]
- **App Store link:** [URL]
- **Website:** [URL]
- **Press contact:** [Name, email]

## About the app

> Two or three short paragraphs. Lead with the problem and the person who has it,
> then what your app does about it. Skip the adjectives; keep the specifics.

[Your description here.]

## Key features

> Five bullets maximum. Features journalists can screenshot, not abstractions.

- [Feature one]
- [Feature two]
- [Feature three]

## The story

> One paragraph on why *you* built this. Journalists write about people,
> not feature lists – give them the human angle.

[Your story here.]

## About the developer

> Two or three sentences of bio, plus links to your site and socials.

[Your bio here.]

## Assets

> Link a zip or folder containing: app icon at 1024×1024, full-resolution
> screenshots for every platform, your logo, and any preview video.
> Never make a journalist ask for assets.

- App icon (1024×1024): [link]
- Screenshots: [link]
- Logo: [link]
- Preview video: [link]

## Coverage and quotes

> Existing reviews, notable App Store ratings, or user quotes – with sources.
> Delete this section if you're launching fresh; empty sections look worse than absent ones.

- "[Quote]" – [Source]

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*Template from [kickstart.tools](https://www.kickstart.tools/tools/press-kit-template). Kickstart for Mac generates a complete press kit – PDF, fact sheet, QR code, and zip – from your project automatically.*